The LEGO Company History

When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 the workshop was a woodworking facility that made furniture and toys. The business was not profitable and he struggled during the 1930s. However, in 1934, he decided to focus on https://lego-x.com/2020/01/16/lego-company-history-production-features building toys — and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).

In the 1960s, the business expanded to other Nordic countries. The company also invented a smaller brick that was suitable for smaller hands, and named it DUPLO in honor of the Latin word duplex (two-fold). This enabled children of all ages to build more intricate models.

In the 1970s, Lego began to incorporate new features that made its products stand out from the competition. They introduced different faces to the minifigures. This made their characters look more realistic and enabled them to show different facial expressions and emotions. The Lego Group also added wheels to its bricks, opening the possibility of designing vehicles and other machines that moved.

The company’s next step was when it introduced specific themes — systems within the systems that let customers to create a specific world or scenario. The company was able to boost its brand’s popularity and appeal to younger customers. In addition the company increased its production by opening factories in South Korea, Malaysia, and Brazil.

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